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ALDI Nord - Original

Online Ad

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ALDI Nord
Original

Aldi Nord launched its first fashion collection, promoting it under the name "Aldi Original" with an extensive 360° campaign. The online campaign, accompanied by various out-of-home assets, was developed by Territory Webguerillas under the title "Aldi Original" for presentation on social media. The goal was to bring the Aldi Nord brand into the "Relevant Set" of the target audience, and this was achieved through various giveaways on Aldi Nord's social media channels and a pop-up exhibition in Berlin where customers could access the fashion pieces. Additionally, various influencers were engaged to skillfully showcase the products.

We were responsible for the planning, production, and post-production. The campaign garnered significant media attention shortly after its release, with hundreds of thousands of impressions, and the accompanying pop-up event attracted several thousand visitors.


Client
ALDI Nord 

Services
Full-Service Production

Category
Online Campaign
POS Campaign

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Behind the Scenes

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Credits

Client
ALDI Nord

Agency
Territory Webguerrilas GmbH

Production Company
Studio Ignatov  GmbH

Exec. Creative Director
Felix Schmidt

Creative Director
Fabian Haumann

Senior Art Director & Creative Supervisor
Paulo Oliveira

Consultant
Laura Brückner
Imke Haverbusch

Directing DP & Photographer
Denis Ignatov

Exec. Producer
Justus Paul Ullrich

Gaffer
Patrick Rollka

1st AC
Domenic Driessen

2nd AC
Henrik Heutgens

Stylist
Jens Schneider

Hair & Make Up Artist
Amalia Alessandra Walczak

Cast
Nele H.
Ferhat (Fero) Y.
Sebastian T.
Sandra B.

Casting Agency
EVERYDAY PEOPLE 

Stunt Driver
Kevin Stiefel

Voice Over 
Tom Solo

Mix & Mastering 
Audio & Sounddesign
Audioversum GmbH

Post Production
Studio Ignatov GmbH

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Office

Studio Ignatov GmbH
Elisabethstr. 97
40217 Düsseldorf
Germany

Contact

Office: (+49) 211 387 332-30
Studio: (+49) 211 387 332-31
Mail: info@studioignatov.com

.sxi™ ist eine eingetragene Marke der Studio Ignatov GmbH. Das Studio Ignatov ist eine moderne Werbefilmproduktion aus Düsseldorf. Als junge und moderne Filmproduktionsfirma arbeiten wir mit Marken, Regisseuren, Fotografen und Unternehmen zusammen und erschaffen Werbefilme und Fotografien die Geschichten auf kleine & große Bildschirme bringen. Filmproduktion ist unsere Passion und unser Antrieb. Wir kreieren hochwertige Imagefilme, Online Commercials, Branded Content und Produktvideos bis hin zu TV Spots und Dokumentationen. Wir sind schaffen ganzheitliche, professionelle Videoproduktion und Fotografie aus Düsseldorf.

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