ALDI Nord - Original
Online Ad
ALDI Nord
Original
Aldi Nord launched its first fashion collection, promoting it under the name "Aldi Original" with an extensive 360° campaign. The online campaign, accompanied by various out-of-home assets, was developed by Territory Webguerillas under the title "Aldi Original" for presentation on social media. The goal was to bring the Aldi Nord brand into the "Relevant Set" of the target audience, and this was achieved through various giveaways on Aldi Nord's social media channels and a pop-up exhibition in Berlin where customers could access the fashion pieces. Additionally, various influencers were engaged to skillfully showcase the products.
We were responsible for the planning, production, and post-production. The campaign garnered significant media attention shortly after its release, with hundreds of thousands of impressions, and the accompanying pop-up event attracted several thousand visitors.
Client
ALDI Nord
Services
Full-Service Production
Category
Online Campaign
POS Campaign
Behind the Scenes
Credits
Client
ALDI Nord
Agency
Territory Webguerrilas GmbH
Production Company
Studio Ignatov GmbH
Exec. Creative Director
Felix Schmidt
Creative Director
Fabian Haumann
Senior Art Director & Creative Supervisor
Paulo Oliveira
Consultant
Laura Brückner
Imke Haverbusch
Directing DP & Photographer
Denis Ignatov
Exec. Producer
Justus Paul Ullrich
Gaffer
Patrick Rollka
1st AC
Domenic Driessen
2nd AC
Henrik Heutgens
Stylist
Jens Schneider
Hair & Make Up Artist
Amalia Alessandra Walczak
Cast
Nele H.
Ferhat (Fero) Y.
Sebastian T.
Sandra B.
Casting Agency
EVERYDAY PEOPLE
Stunt Driver
Kevin Stiefel
Voice Over
Tom Solo
Mix & Mastering
Audio & Sounddesign
Audioversum GmbH
Post Production
Studio Ignatov GmbH
Office
Studio Ignatov GmbH
Elisabethstr. 97
40217 Düsseldorf
Germany
Contact
Office: (+49) 211 387 332-30
Studio: (+49) 211 387 332-31
Mail: [email protected]
.sxi™ ist eine eingetragene Marke der Studio Ignatov GmbH. Das Studio Ignatov ist eine moderne Werbefilmproduktion aus Düsseldorf. Als junge und moderne Filmproduktionsfirma arbeiten wir mit Marken, Regisseuren, Fotografen und Unternehmen zusammen und erschaffen Werbefilme und Fotografien die Geschichten auf kleine & große Bildschirme bringen. Filmproduktion ist unsere Passion und unser Antrieb. Wir kreieren hochwertige Imagefilme, Online Commercials, Branded Content und Produktvideos bis hin zu TV Spots und Dokumentationen. Wir sind schaffen ganzheitliche, professionelle Videoproduktion und Fotografie aus Düsseldorf.
