SBB
Greenclass

With significant media coverage, the Swiss Federal Railways (SBB) announced their pilot project, SBB Green Class. During the pilot phase, around 140 customers had the exclusive opportunity to test the offering. Collaborating with the advertising agency Maxomedia, SBB developed a new campaign with the goal of introducing the product, enhancing its image, and attracting customers.

For the campaign titled "Embarking on a New Era of Travel with Pioneering Spirit," we handled the entire production. The media planning encompassed posters, electronic billboards, advertisements, online content, and native ads in four different languages. The project was honored with the German Design Award.

Client
SBB / Schweizerischen Bundesbahnen

Services
Full-Service Production

Awards
German Design Award

Category
OoH Campaign

Behind the Scenes

Credits

Client
SBB / Schweizerischen Bundesbahnen

Agentur
Maxomedia AG

Production Company
Studio Ignatov GmbH

Creative Director
Andrey Klemenkov

Consultant
Nathalie Stephanie

Photographer
Denis Ignatov

Exec. Producer
Justus Paul Ullrich

Creative Assistance
Daniel Lanzrath

Post-Production
Jong-Ho Bark c/o Bilding
Studio Ignatov GmbH

Styling & Maske
Stefanie Schmidt

Backoffice @SxI
Justus Paul Ullrich

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Office

Studio Ignatov GmbH
Elisabethstr. 97
40217 Düsseldorf
Germany

Socials

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Contact

Office: (+49) 211 387 332-30
Studio: (+49) 211 387 332-31
Mail: info@studioignatov.com

.sxi™ ist eine eingetragene Marke der Studio Ignatov GmbH. Das Studio Ignatov ist eine moderne Werbefilmproduktion aus Düsseldorf. Als junge und moderne Filmproduktionsfirma arbeiten wir mit Marken, Regisseuren, Fotografen und Unternehmen zusammen und erschaffen Werbefilme und Fotografien die Geschichten auf kleine & große Bildschirme bringen. Filmproduktion ist unsere Passion und unser Antrieb. Wir kreieren hochwertige Imagefilme, Online Commercials, Branded Content und Produktvideos bis hin zu TV Spots und Dokumentationen. Wir sind schaffen ganzheitliche, professionelle Videoproduktion und Fotografie aus Düsseldorf.

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SBBGreenclass

SBB
Greenclass